D ARIN S ULLIV AN D ESIGN

Yet To Release

Information Architecture & User Research; Interactive, Identity & Graphic Design  ‣ Highlighted here are projects that have yet to be released, which include: service design and wireframes for a Web App to be used on tablets in the automotive industry, identity and packaging for new product line of medical soft goods as well as task flows and needfinding interviews for a financial service. Design challenges: making it easy and efficient for users to complete complex tasks in a harsh setting while having limited dexterity; branding for a multi-segmented market that spans both lifestyle products and medical supplies with hybrid packaging; a very large enterprise market that involves significant customer privacy concerns and a multitude of regulations.°

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