D ARIN S ULLIV AN D ESIGN

MetaCreations

Identity Design  ‣ Each known for its graphics applications and groundbreaking user experiences, MetaTools and Fractal Design merged to form MetaCreations. We created identities for the flagship products that reflect the personality and heritage of the original entities, yet express new creative capabilities and directions. In our design for Kai’s SuperGOO, its fun, offbeat personality is evident in the informal letterform and spacing while the gelatinous surface alludes to its name and use. For Painter, the evocative feel of brush on canvas is retained as its texture and surface are built up to reflect intrinsic color variation and behavior of new brushes. Bryce is formed into a “terrain” within the application using its original 2D typeface, then rendered with one of its new textures.°

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