D ARIN S ULLIV AN D ESIGN

KPT Vector Effects

Visual Communication Design  ‣ KPT Vector Effects is a versatile series of plug-ins from MetaTools that add creative effects and precision utilities to vector-based drawing applications. To communicate its benefits to graphics professionals, we created the “VEX Diner” campaign to illustrate attention-getting and time-saving techniques and underscore its exclusive capabilities: “Vector Effects, When what you want isn't on your Adobe Illustrator menu!” The campaign included ad placement in trade journals and—to ensure early adoption—a 27.5" x 17" direct response mailer offering a pre-launch discount. Pre-release versions of the plug-ins were used to create the illustration—inviting hurdles but also opportunities to influence their development.°

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