D ARIN S ULLIV AN D ESIGN

Kai’s Power Tools

Visual Communication Design & Content Development  ‣ A powerful collection of plug-ins from MetaTools that extend the functionality of graphics applications with creative effects and a unique interface to maximize use of the host application. To rapidly increase adoption among graphics professionals, we created direct mail campaigns to showcase work done by high-profile users and invite recipients to become “masters” of its powerful effects. To improve the experience for first-time users of Kai’s Power Tools we created “KPT Actions,” a set of scripts to automate production of buttons, backgrounds, frames and text effects—which users can pause to study the techniques—and a quick reference card designed to stand nearby while learning.°

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