D ARIN S ULLIV AN D ESIGN

Investec Real Estate

Identity Design & Prototyping  ‣ Investec needed an entrepreneurial brand identity to dispel the notion that real estate investment is a stodgy, old-school enterprise, and yet convey the strengths of a seasoned fiduciary with broad operational capabilities that will prosper through multiple real estate cycles—in both up and down markets. We responded by creating a unique three-dimensional, contemporary letterform and mark, then combining modern techniques with traditional materials and finishes to implement their identity in mounted, cold cast copper with a custom verdigris patina.°

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