D ARIN S ULLIV AN D ESIGN

Expertcity

Identity, Print & Interactive Design  ‣ An online community of experts available immediately to answer questions or provide one-on-one assistance, 24 hours a day—everyday! Expertcity customers are enlightened and efficiently informed through an innovative interaction with experts. Expertcity needed to establish itself as a trustworthy, cutting-edge service—both fast and fun—among its customers, partners, investors and employees. We responded with a “collegial” color palette and very gestural, descriptive identity and tag line to instill the desired ethos into our design of Expertcity's online service, corporate collateral and business plan.°

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