D ARIN S ULLIV AN D ESIGN

Bryce 3D Software

Visual Communication Design  ‣ Bryce is a 3D modeling and rendering application for creation of photorealistic and surreal environments with advanced textures and terrains that inherently mimic natural phenomena including tree lines, snow-capped peaks and moss on north sides of boulders. MetaTools needed packaging, advertising and direct mail that spotlight Bryce's user interface and communicate how easily sophisticated landscapes can be created. Our designs combine generous use of Bryce-generated imagery, silhouetted interface controls with descriptive call-outs and typography that accentuates key adjectives. We also created the product tag line: “The natural 3D design tool.”°

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